Sanaa Askool


Social media are new communication tools and exist in a range of forms that allow a user to connect and interact with others. Additionally, they offer a way to create a collaborative environment through participation and sharing information. Even though social media tools are widely used, it is not well understood how individuals’ concerns and motivations influence their use. This paper aims to investigate the use of social media among people in Saudi Arabia using a survey method to understand the impact of cultural restrictions on individual’s motivation, intention behaviour and their actual use in business. Based on the research results, users’ attitude and behaviour towards the use of social media are discussed.


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Paper Citation

in Harvard Style

Askool S. (2012). AN INVESTIGATION OF SOCIAL MEDIA USE IN SAUDI ARABIA . In Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-08-2, pages 471-481. DOI: 10.5220/0003909604710481

in Bibtex Style

author={Sanaa Askool},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},

in EndNote Style

JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
SN - 978-989-8565-08-2
AU - Askool S.
PY - 2012
SP - 471
EP - 481
DO - 10.5220/0003909604710481