BULKER - A Mediator System Grounded on Social Networks for Online Trading of Batches of Products

Martín López-Nores, Yolanda Blanco-Fernández, José J. Pazos-Arias, Manuela I. Martín-Vicente

Abstract

We present a system that mediates between consumers and providers for the trading of batches of products on the Internet, leaning on social networks as a vehicle for the distribution of publicity and the formation of groups of interest. The system enables new means for providers to reach groups of users potentially interested in their products, reducing the burden of specifying the characteristics of the target audience of each campaign. As regards the consumers, they are offered a convenient and reliable mechanism to purchase products at a lower price, with the additional advantage of a new form of targeted, trust-based advertising. In terms of exploitation, a clear business model arises, based on obtaining a profit margin from the discounts enjoyed by those who decide to participate in the purchase of a batch of products, as well as on the optimization of the distribution logistics in the case of material assets.

References

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Paper Citation


in Harvard Style

López-Nores M., Blanco-Fernández Y., Pazos-Arias J. and Martín-Vicente M. (2012). BULKER - A Mediator System Grounded on Social Networks for Online Trading of Batches of Products . In Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-08-2, pages 552-557. DOI: 10.5220/0003934505520557


in Bibtex Style

@conference{webist12,
author={Martín López-Nores and Yolanda Blanco-Fernández and José J. Pazos-Arias and Manuela I. Martín-Vicente},
title={BULKER - A Mediator System Grounded on Social Networks for Online Trading of Batches of Products},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2012},
pages={552-557},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003934505520557},
isbn={978-989-8565-08-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - BULKER - A Mediator System Grounded on Social Networks for Online Trading of Batches of Products
SN - 978-989-8565-08-2
AU - López-Nores M.
AU - Blanco-Fernández Y.
AU - Pazos-Arias J.
AU - Martín-Vicente M.
PY - 2012
SP - 552
EP - 557
DO - 10.5220/0003934505520557