REPRESENTATION OF E-COMMERCE INTERACTIONS BY MEANS OF A GAME THEORY MODEL - Adoption of the Trust

Cosimo Birtolo, Giuseppina Russo, Davide Ronca

Abstract

In this paper, we investigated the application of trust in an e-Commerce system. In a B2C scenario of an e-Commerce system, a game model is proposed in order to investigate the best strategies for merchants and customers. Preliminary investigation outlines the benefits of trust information in the proposed game and preliminary results, conducted on a transactional database, shows an increased value of sensitivity of provided recommendations to the customers, entailing an higher customer loyalty. Future works are aimed at validating this findings by means of a larger real dataset.

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Paper Citation


in Harvard Style

Birtolo C., Russo G. and Ronca D. (2012). REPRESENTATION OF E-COMMERCE INTERACTIONS BY MEANS OF A GAME THEORY MODEL - Adoption of the Trust . In Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-08-2, pages 577-582. DOI: 10.5220/0003962605770582


in Bibtex Style

@conference{webist12,
author={Cosimo Birtolo and Giuseppina Russo and Davide Ronca},
title={REPRESENTATION OF E-COMMERCE INTERACTIONS BY MEANS OF A GAME THEORY MODEL - Adoption of the Trust},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2012},
pages={577-582},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003962605770582},
isbn={978-989-8565-08-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - REPRESENTATION OF E-COMMERCE INTERACTIONS BY MEANS OF A GAME THEORY MODEL - Adoption of the Trust
SN - 978-989-8565-08-2
AU - Birtolo C.
AU - Russo G.
AU - Ronca D.
PY - 2012
SP - 577
EP - 582
DO - 10.5220/0003962605770582