A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING

Luis Vaz, Nuno David

Abstract

Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines. Teaching electronic marketing will only be effective if the learning environment reaches similar levels of technological intensity as the discipline itself. This suggests that electronic marketing might be particularly appropriate to the use of e-learning as a teaching instructional model. However, this carries risks and further challenges, resulting from difficulties in obtaining positive results whenever learning is supported by e-learning platforms. If one wants to achieve lower failure risks and effective and motivated learning, the e-learning model should be provided with features that strengthen it pedagogically. This paper proposes a practice field for teaching electronic marketing, embedded and tested in an e-learning platform provided with learning activities that implement a practice field.

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Paper Citation


in Harvard Style

Vaz L. and David N. (2012). A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING . In Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: ESEeL, (CSEDU 2012) ISBN 978-989-8565-07-5, pages 484-489. DOI: 10.5220/0003981704840489


in Bibtex Style

@conference{eseel12,
author={Luis Vaz and Nuno David},
title={A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING},
booktitle={Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: ESEeL, (CSEDU 2012)},
year={2012},
pages={484-489},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003981704840489},
isbn={978-989-8565-07-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: ESEeL, (CSEDU 2012)
TI - A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING
SN - 978-989-8565-07-5
AU - Vaz L.
AU - David N.
PY - 2012
SP - 484
EP - 489
DO - 10.5220/0003981704840489