Strategic and Standardized Simulation of a Distribution Network - A Case for a Drugstore Company in Mexico

Homero H. Contrera, José Pablo Nuño, Eduardo Zelaya, Eric Porras

Abstract

Analysis of distribution network is a crucial issue in supply chain management. There is a vast array of analysis tools for logistics, but analytic tools cannot deal with the inherited variability. Thus, simulation might be a better alternative, and the use of standardized models represents a promising areas. In this paper, a simulation model facing a strategic approach will be proposed as a way to analyze a distribution network based on model consisting of two-echelons; this model can work both forwards and backwards in a recursive manner, and relies on operative key performance indicators that affect the strategy in the long term. Using a standardized model increases flexibility, focus the problem and provides a better computer performance. The model is validated through a business case for a Mexican company dealing with bottom of pyramid clients in the drugstore sector.

References

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Paper Citation


in Harvard Style

H. Contrera H., Pablo Nuño J., Porras E. and Zelaya E. (2012). Strategic and Standardized Simulation of a Distribution Network - A Case for a Drugstore Company in Mexico . In Proceedings of the 2nd International Conference on Simulation and Modeling Methodologies, Technologies and Applications - Volume 1: SIMULTECH, ISBN 978-989-8565-20-4, pages 445-448. DOI: 10.5220/0003997604450448


in Bibtex Style

@conference{simultech12,
author={Homero H. Contrera and José Pablo Nuño and Eric Porras and Eduardo Zelaya},
title={Strategic and Standardized Simulation of a Distribution Network - A Case for a Drugstore Company in Mexico},
booktitle={Proceedings of the 2nd International Conference on Simulation and Modeling Methodologies, Technologies and Applications - Volume 1: SIMULTECH,},
year={2012},
pages={445-448},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003997604450448},
isbn={978-989-8565-20-4},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 2nd International Conference on Simulation and Modeling Methodologies, Technologies and Applications - Volume 1: SIMULTECH,
TI - Strategic and Standardized Simulation of a Distribution Network - A Case for a Drugstore Company in Mexico
SN - 978-989-8565-20-4
AU - H. Contrera H.
AU - Pablo Nuño J.
AU - Porras E.
AU - Zelaya E.
PY - 2012
SP - 445
EP - 448
DO - 10.5220/0003997604450448