Image Presentation with Smell for Digital Signage and the Effect on Eye Catching

Keisuke Tomono, Hajime Katsuyama, Shuhei Yamamoto, Akira Tomono

Abstract

This paper describes the effect on eye catching by digital signage that releases smell from screen and the method of smell presentation to human olfactory receptor. The effect on eye catching is investigated by analyzing movements of eye with and without smell using a detector. Visual image of foods is presented to a viewer, and his or her gazing time on a food object is detected. This experiment reveals advertisement accompanied with smell is more attracted to a viewer. The proposed method for smell presentation is to induce a person inhalation by tactile sensation caused by airflow and released smell at a time of inhalation. This experiment discusses the possibility of inducing subjects to receive smell efficiently.

References

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Paper Citation


in Harvard Style

Tomono K., Katsuyama H., Yamamoto S. and Tomono A. (2012). Image Presentation with Smell for Digital Signage and the Effect on Eye Catching . In Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems - Volume 1: SIGMAP, (ICETE 2012) ISBN 978-989-8565-25-9, pages 157-162. DOI: 10.5220/0004025001570162


in Bibtex Style

@conference{sigmap12,
author={Keisuke Tomono and Hajime Katsuyama and Shuhei Yamamoto and Akira Tomono},
title={Image Presentation with Smell for Digital Signage and the Effect on Eye Catching},
booktitle={Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems - Volume 1: SIGMAP, (ICETE 2012)},
year={2012},
pages={157-162},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004025001570162},
isbn={978-989-8565-25-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems - Volume 1: SIGMAP, (ICETE 2012)
TI - Image Presentation with Smell for Digital Signage and the Effect on Eye Catching
SN - 978-989-8565-25-9
AU - Tomono K.
AU - Katsuyama H.
AU - Yamamoto S.
AU - Tomono A.
PY - 2012
SP - 157
EP - 162
DO - 10.5220/0004025001570162