Ontology-engineered MSME Framework

M. Saravanan, M. Amirtha Varshini, Brindha S.


Micro, Small and Medium scale Enterprises (MSMEs) hold an unfailing distinction of being pillars of equitable economic growth. Lack of proper business platforms and knowledge of marketing strategies render MSMEs vulnerable to middlemen exploitation. The Web has extended e-business platforms, e-commerce and micro financing solutions to assist MSMEs. These web-based solutions fail to obliterate intermediation. In view of the advancements and customers’ growth in the telecommunications field, we utilize the mobile platform to offer trading solutions to MSMEs. In this paper, we propose a mobile phone-based ontology engineered framework for MSMEs that can achieve disintermediation. The framework has been tested on mobile cloud akin to EC2 cloud environment and integrated with an android application that provides easy access - anytime, anywhere. The envisioned framework will boost MSME margins, build healthy business-ties and transform MSMEs into self-sufficient establishments equipped with full-fledged trading systems that operate in mobile phone enabled environment.


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Paper Citation

in Harvard Style

Saravanan M., Amirtha Varshini M. and S. B. (2012). Ontology-engineered MSME Framework . In Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA, ISBN 978-989-8565-18-1, pages 241-244. DOI: 10.5220/0004050402410244

in Bibtex Style

author={M. Saravanan and M. Amirtha Varshini and Brindha S.},
title={Ontology-engineered MSME Framework},
booktitle={Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA,},

in EndNote Style

JO - Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA,
TI - Ontology-engineered MSME Framework
SN - 978-989-8565-18-1
AU - Saravanan M.
AU - Amirtha Varshini M.
AU - S. B.
PY - 2012
SP - 241
EP - 244
DO - 10.5220/0004050402410244