An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea

Dong-Man Lee, Hyun-Sun Park, Sung-Hee Jang

Abstract

This study examines the factors influencing IPTV (internet protocol television) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness and perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced of IPTV usage intention. Further, the stability and reliability of IPTV services induced IPTV use, and successful IPTV services showed high media quality.

References

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Paper Citation


in Harvard Style

Lee D., Park H. and Jang S. (2012). An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea . In Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8565-11-2, pages 320-323. DOI: 10.5220/0004096003200323


in Bibtex Style

@conference{iceis12,
author={Dong-Man Lee and Hyun-Sun Park and Sung-Hee Jang},
title={An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea},
booktitle={Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2012},
pages={320-323},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004096003200323},
isbn={978-989-8565-11-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea
SN - 978-989-8565-11-2
AU - Lee D.
AU - Park H.
AU - Jang S.
PY - 2012
SP - 320
EP - 323
DO - 10.5220/0004096003200323