More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility

Sirisuhk Rakthin, Roger J. Calantone, Seungho Choi

Abstract

This research study examines the antecedents of competitor and customer intelligence transfer process between front-line and support personnel. Using structural equation analysis, the authors analyzed relationships among seven constructs—ties, motivation, supportive corporate culture, inter-departmental relationship, perception of common knowledge sharing, source credibility, and a transfer of competitor and customer intelligence. Hypotheses were tested among business executives and managers in four organizations in Thailand. The findings support the partially mediating effects of perception of common knowledge sharing and source credibility on a relationship between the antecedents and a transfer of competitor and customer intelligence.

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Paper Citation


in Harvard Style

Rakthin S., J. Calantone R. and Choi S. (2012). More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility . In Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012) ISBN 978-989-8565-31-0, pages 251-256. DOI: 10.5220/0004114202510256


in Bibtex Style

@conference{kmis12,
author={Sirisuhk Rakthin and Roger J. Calantone and Seungho Choi},
title={More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility},
booktitle={Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)},
year={2012},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004114202510256},
isbn={978-989-8565-31-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)
TI - More Effective Transfer of Competitor and Customer Intelligence - Mediating Roles of Common Knowledge Sharing and Source Credibility
SN - 978-989-8565-31-0
AU - Rakthin S.
AU - J. Calantone R.
AU - Choi S.
PY - 2012
SP - 251
EP - 256
DO - 10.5220/0004114202510256