User Profiles in Commercial Interaction Web Portals

Carmen Moraga, Mª Ángeles Moraga, Angélica Caro, Coral Calero, Rodrigo Romo Muñoz


The use of Web portals to carry out on-line transactions is continuously increasing. This paper studies this type of Web portals (which we have denominated as Commercial Interaction) from the perspective of data quality, since we consider that this is an essential element if Web portals are to be competitive and their use is to be boosted. The quality of data in a Web portal is determined on the basis of a set of data quality characteristics. However, we have established that some data quality characteristics are more important than others according to various user profiles, based on demographic aspects (gender, age range, level of studies and type of organisation). In order to do that, Commercial Interaction Web portal users were surveyed and, as a result of that, three different user profiles were identified. This paper describes the survey development and the generation of the user profiles.


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Paper Citation

in Harvard Style

Moraga C., Moraga M., Caro A., Calero C. and Romo Muñoz R. (2013). User Profiles in Commercial Interaction Web Portals . In Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-54-9, pages 441-446. DOI: 10.5220/0004352504410446

in Bibtex Style

author={Carmen Moraga and Mª Ángeles Moraga and Angélica Caro and Coral Calero and Rodrigo Romo Muñoz},
title={User Profiles in Commercial Interaction Web Portals},
booktitle={Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},

in EndNote Style

JO - Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - User Profiles in Commercial Interaction Web Portals
SN - 978-989-8565-54-9
AU - Moraga C.
AU - Moraga M.
AU - Caro A.
AU - Calero C.
AU - Romo Muñoz R.
PY - 2013
SP - 441
EP - 446
DO - 10.5220/0004352504410446