How Facebook Impacts on Young Consumers’ Buying Decisions on E-Retailers

Fangni Wang, Nadia Amin

Abstract

The purpose of this research is to use data collected from a survey to investigate the interactions between young consumers and products/services on social media sites, in particular on Facebook. Young consumers are considered as computer literate and use the Internet more than any other generation. It will be beneficial for the companies to understand their buying behaviours, product/service recommendations, as they are the future shoppers. While the technology is developing, the companies must realize the importance of eWOM (word-of-mouth) in the future e-business. The result will give the companies a clearer understanding on how to change and evolve their marketing strategy so they can adapt to this fast-forward thinking generation.

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Paper Citation


in Harvard Style

Wang F. and Amin N. (2013). How Facebook Impacts on Young Consumers’ Buying Decisions on E-Retailers . In Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-54-9, pages 389-392. DOI: 10.5220/0004382703890392


in Bibtex Style

@conference{webist13,
author={Fangni Wang and Nadia Amin},
title={How Facebook Impacts on Young Consumers’ Buying Decisions on E-Retailers},
booktitle={Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2013},
pages={389-392},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004382703890392},
isbn={978-989-8565-54-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - How Facebook Impacts on Young Consumers’ Buying Decisions on E-Retailers
SN - 978-989-8565-54-9
AU - Wang F.
AU - Amin N.
PY - 2013
SP - 389
EP - 392
DO - 10.5220/0004382703890392