Social Robots, Cross-cultural Differences

Ana R. Delgado, Margarita G. Marquez


The study of emotion abilities is of interest to Artificial Intelligence because identifying and responding appropriately to the affective states of humans is thought to make users more prone to interact with robots. However, cross-cultural differences in social communication are common. The CAD (Contempt, Anger, Disgust) hypothesis proposes that these three emotions are elicited by different violations of moral codes. Our exploratory study of texts from a corpus of Spanish contextualized words shows that both the emotion receiver and its perceived cause are different for these emotions: disgust takes as its object mostly something concrete, anger is preferentially felt towards another person, and contempt towards an abstract object. In Spain, disgust was associated with prejudice, and anger with altruistic motives while contempt remained the most elusive of the triad. In Latin America, both disgust and contempt were associated with prejudice, while the altruistic function of anger failed to reach significance. Differences concerning the moral functions of anger and contempt corroborate that the cultural context in which emotions are expressed can change their moral meaning. The procedure is an ecologically valid one that can be of help for designing more realistic social robots.


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Paper Citation

in Harvard Style

R. Delgado A. and G. Marquez M. (2013). Social Robots, Cross-cultural Differences . In Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-989-8565-61-7, pages 19-22. DOI: 10.5220/0004383300190022

in Bibtex Style

author={Ana R. Delgado and Margarita G. Marquez},
title={Social Robots, Cross-cultural Differences},
booktitle={Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,},

in EndNote Style

JO - Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - Social Robots, Cross-cultural Differences
SN - 978-989-8565-61-7
AU - R. Delgado A.
AU - G. Marquez M.
PY - 2013
SP - 19
EP - 22
DO - 10.5220/0004383300190022