Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities

Elena Bellio, Luca Buccoliero, Giorgio Fiorentini

Abstract

This position paper highlights new scenarios for mobile communication technologies in fundraising activities of non profit organizations. Over the past two decades, ICT and the Internet have dramatically changed individuals’ behaviours, including their approach to donation. New expectations arose on the possibility of “online” fundraising activities and not only computers are determining this change but also the potential of (smart) phones must be acknowledged. Mobile fundraising projects have been implemented both at global and local level to support various causes such as: natural disasters, poverty, diseases (cancer, HIV, sclerosis), wildlife, human rights. This is a positioning paper whose objectives are the following: (a) to define the mobile technological scenarios and their trends of diffusion for fundraising by identifying some best practices at an international level; (b) to assess the mobile fundraising initiatives in the Italian non profit sector.

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Paper Citation


in Harvard Style

Bellio E., Buccoliero L. and Fiorentini G. (2013). Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities . In Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems - Volume 1: ICE-B, (ICETE 2013) ISBN 978-989-8565-72-3, pages 209-216. DOI: 10.5220/0004527102090216


in Bibtex Style

@conference{ice-b13,
author={Elena Bellio and Luca Buccoliero and Giorgio Fiorentini},
title={Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities},
booktitle={Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems - Volume 1: ICE-B, (ICETE 2013)},
year={2013},
pages={209-216},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004527102090216},
isbn={978-989-8565-72-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems - Volume 1: ICE-B, (ICETE 2013)
TI - Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities
SN - 978-989-8565-72-3
AU - Bellio E.
AU - Buccoliero L.
AU - Fiorentini G.
PY - 2013
SP - 209
EP - 216
DO - 10.5220/0004527102090216