Estimate the Market Share from the Search Engine Hit Counts

Robert Viseur

Abstract

The knowledge of the competitive environment (and, in particular, market share) is an important factor in the management of innovation. This type of information is not always accessible to small and medium enterprises. In addition, some sectors are changing rapidly under the pressure of technological change. We propose in this research a method for estimating the market share based on media share, based on the hit counts returned by search engines for each brand. We show the potential of this approach with a real example (the automotive industry) and discuss the limitations associated with the operating mode of search engines.

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Paper Citation


in Harvard Style

Viseur R. (2013). Estimate the Market Share from the Search Engine Hit Counts . In Proceedings of the 2nd International Conference on Data Technologies and Applications - Volume 1: DATA, ISBN 978-989-8565-67-9, pages 112-117. DOI: 10.5220/0004595101120117


in Bibtex Style

@conference{data13,
author={Robert Viseur},
title={Estimate the Market Share from the Search Engine Hit Counts},
booktitle={Proceedings of the 2nd International Conference on Data Technologies and Applications - Volume 1: DATA,},
year={2013},
pages={112-117},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004595101120117},
isbn={978-989-8565-67-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 2nd International Conference on Data Technologies and Applications - Volume 1: DATA,
TI - Estimate the Market Share from the Search Engine Hit Counts
SN - 978-989-8565-67-9
AU - Viseur R.
PY - 2013
SP - 112
EP - 117
DO - 10.5220/0004595101120117