Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem

Karthik Jayaraman

Abstract

The goal of this research is to study how organizations achieve and balance their conflicting organizational objectives with the help of dynamic platform strategies. This is done by analyzing the Android platform where the translation of the organizational objectives of the platform controller Google into its platform strategies is examined through a series of cases. The analysis is done through the lens of the competing values framework where changing organizational goals of platform controllers are mapped and understood through the enactment of their platform strategies.

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Paper Citation


in Harvard Style

Jayaraman K. (2013). Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem . In Proceedings of the Third International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-8565-56-3, pages 215-222. DOI: 10.5220/0004775702150222


in Bibtex Style

@conference{bmsd13,
author={Karthik Jayaraman},
title={Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem},
booktitle={Proceedings of the Third International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},
year={2013},
pages={215-222},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004775702150222},
isbn={978-989-8565-56-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Third International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem
SN - 978-989-8565-56-3
AU - Jayaraman K.
PY - 2013
SP - 215
EP - 222
DO - 10.5220/0004775702150222