Customised eTextbooks - A Stakeholder Perspective

Clemens Bechter, Yves-Gorat Stommel

Abstract

In this article we present a reader’s as well as an author’s perception of customized eTextbooks. Customisation providers such as editors, translators and graphic designers were asked about their preferred model of compensation for their work by self-publishing eTextbook authors or publishers. Although the royalty model was preferred by authors, most providers prefer an upfront payment. The main goal of this paper is to assess the value that stakeholders put on customised content. A survey conducted in 2013 showed that readers are not willing to pay a substantial amount for customisation. Readers associate a high level of risk with purchasing a self-published eTextbook. Respondents considered a fair retail price for self-published eTextbooks should be a third lower than those distributed by publishing houses. However, current prices charged by renowned publishing houses for a typical post-graduate level textbook chapter (i.e., around US$ 8-9) are higher than readers (e.g., students) consider reasonable. Convenience is the major factor determining why people read eTextbooks and recommendations by peers and forum members rank top in creating awareness and influencing the actual purchase. The authors recommend a system based on collaborative filtering to provide customization options to readers.

References

  1. Alfa Bravo, (2011). Where is the e in ebooks?, alfabravo.com/2011/08/where-is-the-e-in-ebooks/, accessed February 18, 2012.
  2. Bechter, C., Stommel, Y. G. (2014), eTextbook - the real student-centered LMS, China Education Review A & B, 3(4), pp. 17-27.
  3. Fister, B., (2010). Ebooks and the Retailization of Research, Library Journal, August, pp. 24-25.
  4. Fowler, G. A., N. Bariyo. (2012). An eReader Revolution for Africa? The Wall Street Journal, http:// online.wsj.com/article/SB10001424052702303768104 577462683090312766.html, accessed 2. August 2013.
  5. Goldberg, T. J., (2011). 200 Million Americans Want to Publish Books, But Can They?, publishingperspectives.com/2011/05/200-millionamericans-want-to-publish-books/, accessed August 21, 2013.
  6. Hilton, J., D. Wiley. (2010). A Sustainable Future for Open Textbooks? The Flat World Knowledge Story. First Monday, 15(8).
  7. Hilton, J., D. Wiley. (2011). Free e-Books and Print Sales. The Journal of Electronic Publishing, 14(1).
  8. Husain, I., (2011). Interactive iPad Medical Textbooks gain traction, www.imedicalapps.com /2011/03/ipadmedical-textbooks-e-books-mobile-medical-text/, accessed February 21, 2012.
  9. Jia M., (2012). Paper vs Pixels, China Daily, March 18, pp.1-3.
  10. Konstan, J. A., B. N. Miller, D. Maltz, J. L. Herlocker, L. R. Gordon and J. Riedl. (1997). GroupLens: applying collaborative filtering to Usenet news. Communication ACM 40(3), pp. 77-87.
  11. Kotler, P., K. Keller, M. Brady, M. Goodman, and T. Hansen, (2013). Marketing Management, European Perspective, Pearson Education Limited, Essex.
  12. Lucintel, A. (2012). Global book industry 2012-2017: www.lucintel.com/reports/media_entertainment/global book_industry_2012_2017_trends_foreacast_june_20 12.aspx, accessed March 4, 2013.
  13. McLaughlin, K., (2012). kevinomclaughlin.com/2012/02/ 26/survey-of-a-genre-science-fiction-ebook-marketunder-the-microscope/, accessed March 5, 2013.
  14. Pazzani, M. J. (1999). A Framework for Collaborative, Content-Based and Demographic Filtering, Artificial Intelligence Review. 13(1), pp. 393-408.
  15. Postrel, V. (2007). A small circle of friends, Forbes, 179 (10), p. 11.
  16. Research and Markets, (2011). eBook Publishing & eReading Devices: 2011 to 2015, www. researchandmarkets.com/research/59cb8b/ebook_publi shing, posted October, accessed January 7, 2013.
  17. Rice, A., (2012). The 99¢ Bestseller, Time Magazine, December 10, pp. 38-43.
  18. Stommel, Y. G., C. Bechter, C., (2013). Challenges, Chances and Risk Sharing When Self-Publishing Ebooks - Research into Author Preferences, International SAMANM Journal of Marketing and Management, 1(2).
  19. Stumberger, R., (2012). Die zersplitterte Arbeitskraft, VDI Nachrichten, Nr. 44, November 2, p.19.
  20. Swanson, G., (2011). Bobo Explores Light: Interactive Learning E-Book, appsineducation.blogspot.com /2011/09/bobo-explores-light-interactive.html, accessed February 21, 2012.
  21. Velamuri, J., (2012). Open innovation. Leipzig Graduate School of Management working paper.
  22. Wingfield, N., (2012). E-Books initiative enlists publishers to help Africa, International Herald Tribune, September 8-9, p.18.
Download


Paper Citation


in Harvard Style

Bechter C. and Stommel Y. (2014). Customised eTextbooks - A Stakeholder Perspective . In Proceedings of the 6th International Conference on Computer Supported Education - Volume 3: CSEDU, ISBN 978-989-758-022-2, pages 163-170. DOI: 10.5220/0004765301630170


in Bibtex Style

@conference{csedu14,
author={Clemens Bechter and Yves-Gorat Stommel},
title={Customised eTextbooks - A Stakeholder Perspective},
booktitle={Proceedings of the 6th International Conference on Computer Supported Education - Volume 3: CSEDU,},
year={2014},
pages={163-170},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004765301630170},
isbn={978-989-758-022-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Computer Supported Education - Volume 3: CSEDU,
TI - Customised eTextbooks - A Stakeholder Perspective
SN - 978-989-758-022-2
AU - Bechter C.
AU - Stommel Y.
PY - 2014
SP - 163
EP - 170
DO - 10.5220/0004765301630170