I Am off Then: Drivers of Travellers’ Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction

Maria Madlberger


The tourism industry has undergone a substantial transformation since the emergence of electronic commerce. Especially travel agencies that are faced with growing online competition are increasingly dependent on achieving online sales. This study investigates antecedents of consumers’ intention to book a trip online at a travel agency’s website. The research draws on an integrated research model based on the technology acceptance model and customer satisfaction as introduced in the DeLone and McNeal model on information system success. An online survey among 292 consumers largely supports the hypothesized impact factors. Information quality serves as a significant object-based belief that influences satisfaction as an object-based attitude. In contrast, system quality has no impact on satisfaction. Satisfaction influences perceived usefulness, a key driver of online booking intention and perceived ease of use. The study provides several scholarly and managerial implications for the online distribution of tourism services.


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Paper Citation

in Harvard Style

Madlberger M. (2014). I Am off Then: Drivers of Travellers’ Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction . In Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-023-9, pages 247-256. DOI: 10.5220/0004804402470256

in Bibtex Style

author={Maria Madlberger},
title={I Am off Then: Drivers of Travellers’ Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction},
booktitle={Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},

in EndNote Style

JO - Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - I Am off Then: Drivers of Travellers’ Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction
SN - 978-989-758-023-9
AU - Madlberger M.
PY - 2014
SP - 247
EP - 256
DO - 10.5220/0004804402470256