Weather Effect on Apparel Sales in France

Jean-Louis Bertrand, Xavier Brusset


In 2012, French apparel industry suffered weak sales for the fifth consecutive year. Even if economic conditions were not favorable, trade professionals feel that the weather played a significant role. Its impact on retail sales in general has not been formally quantified. This has become an urgent issue as climate change is aggravating naturally occurring climate variability and is becoming a source of uncertainty for climate-sensitive economic sectors. In this paper we provide managers with tools to evaluate the impact of temperature anomalies on sales volumes. We present a statistical method to separate out the weather effect from the underlying real performance of apparel sales. The model has been developed for the retail economic sector but can be extended to all fast moving consumer goods both in France and abroad. These models are applicable to supply chain managers and business analysts.


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Paper Citation

in Harvard Style

Bertrand J. and Brusset X. (2014). Weather Effect on Apparel Sales in France . In Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES, ISBN 978-989-758-017-8, pages 277-281. DOI: 10.5220/0004918802770281

in Bibtex Style

author={Jean-Louis Bertrand and Xavier Brusset},
title={Weather Effect on Apparel Sales in France},
booktitle={Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,},

in EndNote Style

JO - Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,
TI - Weather Effect on Apparel Sales in France
SN - 978-989-758-017-8
AU - Bertrand J.
AU - Brusset X.
PY - 2014
SP - 277
EP - 281
DO - 10.5220/0004918802770281