Impact of Social CRM Technology Use on Performance - An Organizational Perspective

Torben Küpper

Abstract

This thesis in a nutshell: This research conceptualizes constructs of Social CRM Technology Use and develops Social CRM Performance constructs in order to test their interactive impact empirically.

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Paper Citation


in Harvard Style

Küpper T. (2014). Impact of Social CRM Technology Use on Performance - An Organizational Perspective . In Doctoral Consortium - DCEIS, (ICEIS 2014) ISBN Not Available, pages 3-8


in Bibtex Style

@conference{dceis14,
author={Torben Küpper},
title={Impact of Social CRM Technology Use on Performance - An Organizational Perspective},
booktitle={Doctoral Consortium - DCEIS, (ICEIS 2014)},
year={2014},
pages={3-8},
publisher={SciTePress},
organization={INSTICC},
doi={},
isbn={Not Available},
}


in EndNote Style

TY - CONF
JO - Doctoral Consortium - DCEIS, (ICEIS 2014)
TI - Impact of Social CRM Technology Use on Performance - An Organizational Perspective
SN - Not Available
AU - Küpper T.
PY - 2014
SP - 3
EP - 8
DO -