Location Data – A Trade-off between Control and Value - Business Model Implications

Jonas Breuer, Heritiana Ranaivoson, Uschi Buchinger, Pieter Ballon


The evolution of mobile technologies, and the enormous increase of users have also consolidated location related services as an inherent part of the mobile service landscape. The possibilities to detect one's whereabouts and relate them to any kind of networked information offer benefits for users and various kinds of businesses. However, LBS also present issues, harmful particularly to users’ privacy. This paper assesses mutually beneficial interaction in multi-sided markets (value is collective and actors are interdependent) and the gatekeeper role of user ownership (i.e. control over the user and data). It adopts a business modelling perspective to: a) define the value network around LBS as two-sided markets, where the LBS provider intermediates between end-users and Third Parties; and b) extract potential revenue models. It focuses on trade-offs between who has control in the ecosystem and how value is created. Finally, the paper assesses how current developments around LBS contribute to changes in the position of the user within the ecosystem.


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Paper Citation

in Harvard Style

Breuer J., Ranaivoson H., Buchinger U. and Ballon P. (2014). Location Data – A Trade-off between Control and Value - Business Model Implications . In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 177-188. DOI: 10.5220/0005061001770188

in Bibtex Style

author={Jonas Breuer and Heritiana Ranaivoson and Uschi Buchinger and Pieter Ballon},
title={Location Data – A Trade-off between Control and Value - Business Model Implications},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},

in EndNote Style

JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - Location Data – A Trade-off between Control and Value - Business Model Implications
SN - 978-989-758-043-7
AU - Breuer J.
AU - Ranaivoson H.
AU - Buchinger U.
AU - Ballon P.
PY - 2014
SP - 177
EP - 188
DO - 10.5220/0005061001770188