Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach

Shohei Suzuki, Shoichi Morimoto

Abstract

The tourism industry has been becoming the main business in Japan. In tourism industry, public relations from tourist areas is important to attract tourists, however, it has not been sufficiently performed in Japanese tourism industry. It is also common knowledge that tourism information systems with ICT (Information and Communication Technologies) are effective for such the activities. Therefore, we have proposed a tourism marketing technique utilizing ICT based on the concepts of service marketing. In the service marketing field, it is said that internal marketing to employees will be possible to provide high-quality services. Thus our tourism marketing technique electronically approaches local residents and local firms, which are the employees in the case of tourism.

References

  1. Middleton, V.T.C., Fyall, A., Morgan, M., Ranchhod, A., 2009. Marketing in travel and tourism, Routledge. London, 4th edition.
  2. Lovelock, C., Wirtz, J., 2010. SERVICE MARKETING, Prentice Hall. United States, 7th edition.
  3. World Tourism Organization, 2007. A Practical Guide to Tourism Destination Management, World Tourism Organization. Madrid.
  4. Kotler, P., Boewn, J., Makens, J., 2002. Marketing for Hospitality and Tourism, Prentice Hall. United States, 3rd edition.
  5. Japan Tourism Agency, 2013: Japan Tourism Agency official web site. (http://www.mlit.go.jp/kankocho/en/ index.html)
  6. Japan Tourism Agency, 2013: White paper on Tourism in Japan. (http://www.mlit.go.jp/common/ 001018364.pdf)
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Paper Citation


in Harvard Style

Suzuki S. and Morimoto S. (2014). Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach . In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 63-67. DOI: 10.5220/0005100900630067


in Bibtex Style

@conference{ice-b14,
author={Shohei Suzuki and Shoichi Morimoto},
title={Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},
year={2014},
pages={63-67},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005100900630067},
isbn={978-989-758-043-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach
SN - 978-989-758-043-7
AU - Suzuki S.
AU - Morimoto S.
PY - 2014
SP - 63
EP - 67
DO - 10.5220/0005100900630067