The Use of Social Media to Enrich Information Systems Field Trip Experiences

Laddawan Kaewkitipong, Charlie Chen, Peter Ractham


A well-designed field trip can promote active learning and reinforce classroom materials (Kisiel, 2006). Few studies examine the potential of using social media to enhance IS field trip experiences by promoting active and collaborative learning. One major barrier to the exploitation of this potential is the adoption of social media by students as a learning tool to enhance field trip experiences. Therefore, the first and foremost task is to understand the motivation and satisfaction of students with the use of social media to enhance IS field trip. The research set to understand factors that could help increase students’ satisfaction with the use of social media to enhance IS fieldtrip and an intention to continue to do so in future field trips. The research shows that to help increase user satisfaction with the use of social media to enhance field trip study and an intention to do so, course instructors should ensure that students perceive the use of social media for enhancing field trip study as effortless, useful, and well used and accepted by their peers. Future research may further study how we should incorporate the use of social media to better enhance the field trip learning performance.


  1. Becker, U.J., Greve, G., Albers, S., 2009. The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. International Journal of Research in Marketing, 26 (3), 207-215.
  2. Benson, E., Haghighi, A., arzilay, R., 2011. Event Discovery in Social Media Feeds. In Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics: Human Language Technologies, HLT 7811,Portland, Oregon, USA, June 19-24, 2011.
  3. Bhattacherjee, A., 2001. Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25 (3), 351 - 370.
  4. Boud, D., Keogh, R., Walker, D., 1985. What is reflection in learning? In Reflection: Turning experience into learning (Boud, D., Keogh, R. and Walker, D. Eds.), Nichols Publishing Company, New York, USA.
  5. Burkhardt, M. E., Brass, D. J., 1990. Changing patterns or patterns of change: The effect of a change in technology on social network structure and power. Administrative Science Quarterly, 35, 104-127.
  6. Chea, S., Luo, M.M., 2006. E-Service Customer Retention: The Roles of Negative Affectivity and Perceived Switching Costs. Journal of Information Science and Technology, 3 (2), 5-22.
  7. Cherry, K., 2014. 10 Facts About Memory, available at, accessed July 5, 2014.
  8. Cheung, C.M.K., Lee, M.K.O., 2009.Understanding the Sustainability of a Virtual Community: Model Development and Empirical Test. Journal of Information Science, 35 (3), 279-298.
  9. Chin, W.W., 1998. The partial least squares approach to structural equation modeling. In Modern Methods for Business Research (Marcoulides, G. A. Ed.), pp. 295- 358, Lawrence Erlbaum Associates, NJ.
  10. Chin, W. W., Marcolin, B. L., Newsted, P. N., 2003. A partial least squares latent variable modeling approach for measuring interaction effects: Results from a monte carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189-217.
  11. Chiu, C.M., Hsu, M.H., Sun, S.Y., Lin, T-C., Sun, P-C., 2005. Usability, Quality, Value and E-Learning Continuance Decisions. Computers & Education, 45 (4), 399-416.
  12. Clark, D., 1996. The changing national context of fieldwork in geography. Journal of Geography in Higher Education, 20 (3), 385 - 391.
  13. Dalsgaard, C., 2006. Social software: E-learning beyond learning management systems. European Journal of Open, Distance and E-Learning, http://www.eurodl. org/materials/contrib/2006/Christian_Dalsgaard.htm.
  14. DeLone, W.H., McLean, E.R., 1992.Information systems success: The quest for the dependent variable. Information Systems Research, 3 (1), 60- 95.
  15. George, D. and Mallery, P., 2003. SPSS for Windows step by step: A simple guide and reference, 11.0 update (4th ed.). Allyn and Bacon, Boston.
  16. Gerlach, J. M., 1994. Is this collaboration? In Collaborative Learning: Underlying Processes and Effective Techniques (Bosworth, K. and Hamilton, S. J. Eds.), New Directions for Teaching and Learning.
  17. Hair, J. F., Ringle, C. M., Sarstedt, M., 2011. PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19 (2), 139-152.
  18. Kietzmann, J. H., Hermkens, K., McCarthy, I. P., Silvestre, B. S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54 (3), 241-251.
  19. Kisiel, J., 2006. More than Lions and Tigers and Bears - Creating Meaningful field trip lessons. Science Activities: Classroom Projects and Curriculum Ideas, 43 (2), 7-10.
  20. Kolb, D., 1984. Experiential learning: experience as the source of learning and development. Prentice Hall, Englewood Cliffs, New Jersey.
  21. Laal, M., Ghodsi, S. M., 2012. Benefits of collaborative learning. Procedia - Social and Behavioral Sciences, 31, 486-490.
  22. Lahtinen, E., Ala-Mutka, K., Järvinen, H. M., 2005. A study of the difficulties of novice programmers. ACM SIGCSE Bulletin, 37 (3), 14-18.
  23. Lin, C.S., Wu, S., Tsai, R.J., 2005. Integrating Perceived Playfulness into Expectation-Confirmation Model for Web Portal Context. Information & Management, 42 (5), 683-693.
  24. Lu, J., Yao, J.E., Yu, C-S., 2005. Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. Journal of Strategic Information Systems, 14 (3), 245-268.
  25. Mahmood, M.A., Burn, J.M., Gemoets, L.A., Jacquez, C., 2000. Variables affecting information technology enduser satisfaction: a meta-analysis of the empirical literature. International Journal of Human-Computer Studies, 52, 751-771.
  26. Park, N., Kee, K.F., Valenzuela, S., 2009. Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes. CYBER PSYCHOLOGY & BEHAVIOR, 12 (6), 729 - 733.
  27. Paulemelone, N., 1990. A Theoretical Assessment of the User-Satisfaction Construct in Information Systems Research, Management Science, 36 (1), 76-91.
  28. Ractham, P., Kaewkitipong, L., Firpo, D., 2012. The Use of Facebook in an Introductory MIS Course: Social Constructivist Learning Environment. Decision Sciences Journal of Innovative Education, 10 (2), 165- 188.
  29. Spicer, J.I., Stratford, J., 2001. Student perceptions of a virtual field trip to replace a real field trip. Journal of Computer Assisted Learning, 17 (4), 345-54.
  30. Shi, Na., Lee, M.K.O., Cheung, C.M.K., Chen, H., 2010. The Continuance of Online Social Networks: How to Keep People Using Facebook? In Proceedings of the 2010 43rd Hawaii International Conference on System Sciences, p.1-10, January 05-08, 2010.
  31. Smith, B. L., MacGregor, J. T., 1992. What is collaborative learning? In Collaborative Learning: A Sourcebook for Higher Education (Goodsell, A. S., Maher, M. R. and Tinto, V. Eds.), National Center on Postsecondary Teaching, Learning, & Assessment, Syracuse University.
  32. Squire, K., Klopfer, E., 2007. Augmented Reality Simulations on Handheld Computers. Journal of the Learning Sciences, 16 (3), 371-413.
  33. Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D. 2003. User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27 (3), 425 - 78.
  34. Whatley, J., F. Bell, 2003. Discussion Across Borders: Benefits for Collaborative Learning. Educational Media International, 40 (1-2), 139-152.
  35. Wixom, B.H., Watson, H.J., 2001. An Empirical Investigation of the Factors Affecting Data Warehousing Success, MIS Quarterly, 25 (1), 17-41.

Paper Citation

in Harvard Style

Kaewkitipong L., Chen C. and Ractham P. (2014). The Use of Social Media to Enrich Information Systems Field Trip Experiences . In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 14-21. DOI: 10.5220/0005122600140021

in Bibtex Style

author={Laddawan Kaewkitipong and Charlie Chen and Peter Ractham},
title={The Use of Social Media to Enrich Information Systems Field Trip Experiences},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},

in EndNote Style

JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - The Use of Social Media to Enrich Information Systems Field Trip Experiences
SN - 978-989-758-043-7
AU - Kaewkitipong L.
AU - Chen C.
AU - Ractham P.
PY - 2014
SP - 14
EP - 21
DO - 10.5220/0005122600140021