Business Model Design An Evaluation of Paper-based and Computer-Aided Canvases

Boris Fritscher, Yves Pigneur

Abstract

In recent years, Business Model Canvas design has evolved from being a paper-based activity to one that involves the use of dedicated computer-aided business model design tools. We propose a set of guidelines to help design more coherent business models. When combined with functionalities offered by CAD tools, they show great potential to improve business model design as an ongoing activity. However, in order to create complex solutions, it is necessary to compare basic business model design tasks, using a CAD system over its paper-based counterpart. To this end, we carried out an experiment to measure user perceptions of both solutions. Performance was evaluated by applying our guidelines to both solutions and then carrying out a comparison of business model designs. Although CAD did not outperform paper-based design, the results are very encouraging for the future of computer-aided business model design.

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  12. 1 Perceived Usefulness
  13. 2 Perceived Ease of Use
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Paper Citation


in Harvard Style

Fritscher B. and Pigneur Y. (2014). Business Model Design An Evaluation of Paper-based and Computer-Aided Canvases . In Proceedings of the Fourth International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-758-032-1, pages 236-244. DOI: 10.5220/0005426602360244


in Bibtex Style

@conference{bmsd14,
author={Boris Fritscher and Yves Pigneur},
title={Business Model Design An Evaluation of Paper-based and Computer-Aided Canvases},
booktitle={Proceedings of the Fourth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},
year={2014},
pages={236-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005426602360244},
isbn={978-989-758-032-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Fourth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Business Model Design An Evaluation of Paper-based and Computer-Aided Canvases
SN - 978-989-758-032-1
AU - Fritscher B.
AU - Pigneur Y.
PY - 2014
SP - 236
EP - 244
DO - 10.5220/0005426602360244