Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption

Lalit Mohan, Neeraj Mathur, Y. Raghu Reddy

Abstract

India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.

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Paper Citation


in Harvard Style

Mohan L., Mathur N. and Reddy Y. (2015). Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption . In Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE, ISBN 978-989-758-100-7, pages 313-320. DOI: 10.5220/0005363003130320


in Bibtex Style

@conference{enase15,
author={Lalit Mohan and Neeraj Mathur and Y. Raghu Reddy},
title={Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption},
booktitle={Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,},
year={2015},
pages={313-320},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005363003130320},
isbn={978-989-758-100-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,
TI - Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption
SN - 978-989-758-100-7
AU - Mohan L.
AU - Mathur N.
AU - Reddy Y.
PY - 2015
SP - 313
EP - 320
DO - 10.5220/0005363003130320