Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction

Soon Jae Kwon

Abstract

Mobile addiction (MA) has become more prevalent nowadays especially with the advancement of mobile services. This study is focus on studying MA in the context of users’ perceived hedonic and utilitarian values. This is done by empirically analysing the moderating effect of MA against three constructs which are users’ perceived hedonic value (PHV), perceived utilitarian value (PUV), perceived usefulness (PU) and fun experienced by using mobile service. A total of 166 participants were involved in the survey. The results showed that only the relationship between perceived hedonic value and fun was not moderated by mobile addiction. Meanwhile, the rest of the hypothesized relationships were supported.

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Paper Citation


in Harvard Style

Jae Kwon S. (2015). Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction . In Proceedings of the 11th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-106-9, pages 621-626. DOI: 10.5220/0005476106210626


in Bibtex Style

@conference{webist15,
author={Soon Jae Kwon},
title={Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction},
booktitle={Proceedings of the 11th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2015},
pages={621-626},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005476106210626},
isbn={978-989-758-106-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction
SN - 978-989-758-106-9
AU - Jae Kwon S.
PY - 2015
SP - 621
EP - 626
DO - 10.5220/0005476106210626