Tailoring the Business Modelling Method for R&D

L. O. Meertens, N. Sweet, Maria-Eugenia Iacob


While the benefits of innovation seem to be clear intuitively, Research and Development (R&D) organisations are struggling to show the value they add. Especially in times of crisis, the result is that they get the first budget cuts to reduce costs in the short term. This causes companies, industries, or even whole economies, to lose competitive advantage in the long run. The field of business modelling deals with the creation and capturing of value. However, it has not yet provided a method tailored to R&D previously. Building upon earlier work on business modelling, we adapt the Business Modelling Method (BMM) to the field of R&D.


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Paper Citation

in Harvard Style

Meertens L., Sweet N. and Iacob M. (2015). Tailoring the Business Modelling Method for R&D . In Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-758-111-3, pages 96-106. DOI: 10.5220/0005885900960106

in Bibtex Style

author={L. O. Meertens and N. Sweet and Maria-Eugenia Iacob},
title={Tailoring the Business Modelling Method for R&D},
booktitle={Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},

in EndNote Style

JO - Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Tailoring the Business Modelling Method for R&D
SN - 978-989-758-111-3
AU - Meertens L.
AU - Sweet N.
AU - Iacob M.
PY - 2015
SP - 96
EP - 106
DO - 10.5220/0005885900960106