Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring

Christina Di Valentin, Dirk Werth, Peter Loos

Abstract

Companies in fast evolving industries like the IT-industry are continuously confronted with external influences on their business model. For these companies, it is crucial to be able to react rapidly on external and internal influences on their business model to prevail over competitors in the long term. So far, business model research mainly focused on static concepts like taxonomies, ontologies or components, not taking into consideration the dynamic relationships between the strategic business model layer and the layer of business processes. This paper presents the conceptual development and the implementation of a top-down and a bottom-up approach in terms of business modelling. The top-down approach describes the influence that ITbusiness models have on their underlying value creating activities on process layer, whereas the bottom-up approach shows how value creating activities in the IT-industry can be used as feedback indicator for the quality of the current business model. The goal of the presented research is to come one step closer towards a holistic theory development in the field of dynamic business model research by focusing on the interrelations between business model layer and the layer of business processes.

References

  1. Afuah, A., and Tucci, C. 2004. Internet Business Models and Strategies: Text and Cases, (2nd ed.) New York: McGraw Hill.
  2. Al-Debei, M. M., and Avison, D. 2010. “Developing a unified framework of the business model concept,” European Journal of Information Systems (19:3)Nature Publishing Group, pp. 359-376.
  3. Al-Debei, M. M., El-Haddadeh, R., and Avison, D. 2008. “Defining the Business Model in the New World of Digital Business,” in Americas Conference on Information Systems (AMCIS), Toronto, pp. 1-11.
  4. Bonakdar, A., Weiblen, T., Di Valentin, C., Zeissner, T., Pussep, A., and Markus, S. 2013. “Transformative Influence of Business Processes on the Business Model: Classifying the State of the Practice in the Software Industry,” in HICSS-13, Grand Wailea, pp. 3920-3929.
  5. Bouwman, H., De Reuver, M., Solaimani, S., Daas, D., Haaker, T., Janssen, W., Iske, P., and Walenkamp, B. 2012. “Business Models Tooling and a Research Agenda,” in Bled eConference, , pp. 235-257.
  6. Burkhart, T., Di Valentin, C., Vanderhaeghen, D., Werth, D., Loos, P. 2012. Towards a Framework for Transforming Business Models into Business Processes. in AMCIS-2012, Seattle.
  7. Buxmann, P., Diefenbach, H., and Hess, T. 2012. The Software Industry. Economic Principles, Strategies, Perspectives, Berlin Heidelberg: Springer.
  8. Camarinha-Matos, L., and Afsarmanesh, H. 2008. Collaborative Networks: Reference Modeling, Springer.
  9. Cavalcante, S., Kesting, P., and Ulhoi, J. 2011. “Business Models Dynamics and Innovation: (re)establishing the Missing Linkages,” Management Decision (49:8), pp. 1327-1342.
  10. Chesbrough, H. W. 2007. “Business model innovation: it's not just about technology anymore,” Strategy & Leadership (35:6), pp. 12-17.
  11. Daas, D., Hurkmanns, T., Overbeek, S., and Bouwman, H. 2012. “Developing a decision support system for business model design,” Electronic Markets , pp. 1- 15.
  12. Demil, B., and Lecocq, X. 2010. “Business Model Evolution: In Search of Dynamic Consistency,” Long Range Planning (43:2), pp. 227-246.
  13. Gordijn, J., and Akkermans, J. 2006. “Value-based requirements engineering: exploring innovative ecommerce ideas,” Requirements Engineering (8:2), pp. 114-134.
  14. Hamel, G. 2002. Leading the Revolution, Boston: Harvard Business Press.
  15. Hammer, M., and Champy, J. 1994. Business Reengineering, (3rd ed., Vol. 3) Frankfurt: Campus Verlag.
  16. Harmon, P. 2009. “Business Models vs. Business Processes,” Business Process Trends (3:7).
  17. Hevner, A. R., March, S. T., Park, J., and Ram, S. 2004. “Design Science in Information Systems Research,” MIS Quarterly (28:1), pp. 75-105.
  18. Kontio, J., Jokinen, J., Mäkelä, M. M., and Leino, V. 2005. “Current Practices and Research Opportunities in Software Business Models 2 Business Models in Practice,” , pp. 1-4.
  19. Magretta, J. 2002. “Why Business Models Matter,” Harvard Business Review (80:5).
  20. Mahadevan, B. 2000. “Business Models for Internet-based E-Commerce: An Anatomy,” California Management Review (42:4), pp. 55-69.
  21. Markides, C. 2006. “Disruptive innovation: In need of better theory,” Journal of Product Innovation Management (23:1), pp. 19-25.
  22. McGrath, R. G. 2010. “Business Models: A discovery driven approach,” Long Range Planning (43:2-3), pp. 247-261.
  23. Morris, M., Schindehutte, M., and Allen, J. 2005. “The Entrepreneur's Business Model: Towards a unified Perspective,” Journal of Business Research (58:6), pp. 726-735.
  24. Osterwalder, A. 2004. “The Business Model Ontology - A Proposition in a Design Science Approach,” Lausanne: University of Lausanne.
  25. Osterwalder, A., and Pigneur, Y. 2010. Business Model Generation, (1st ed.) Hoboken: Wiley.
  26. Osterwalder, A., Pigneur, Y., and Tucci, C. L. 2005. “Clarifying business models: Origins, present, and future of the concept,” Communications of the Association for Information Systems, (16:1), pp. 1- 25.
  27. Petrovic, O., Kittl, C., and Teksten, R. D. 2001. “Developing Business Models for eBusiness,” in International Conference on Electronic Commerce, Vienna.
  28. Popp, K. M. 2011. “Software Industry Business Models,” IEEE Software (28:4), pp. 26-30.
  29. Porter, M. E. 1996. “What is strategy?,” Harvard Business Review (76:6), pp. 61-78.
  30. Pussep, A., Schief, M., Weiblen, T., Leimbach, T., Peltonen, J., Rönkkö, M., and Buxmann, P. 2013. “Results of the German Software Industry Survey 2013,” Darmstadt, Germany.
  31. Pussep, A., Schief, M., and Widjaja, T. 2012. “The Software Value Chain: Methods for Construction and Their Application,” in ECIS-2012, Barcelona.
  32. Pussep, A., Schief, M., Wildjaja, T., Buxmann, P., and Wolf, C. 2011. “The Software Value Chain as an Analytical Framework for the Software Industry and Its Exemplary Application for Vertical Integration Measurement, in AMCIS-2011, Detroit.
  33. Rajala, R., and Westerlund, M. 2012. “The effects of service orientation, technology orientation and open innovation on the performance of software-intensive service businesses,” in HICSS-2012, pp. 1532-1541.
  34. Scheer, A.-W. 1994. Business Process Engineering, (2nd ed.) Berlin: Springer.
  35. Scheer, A.-W. 2002. ARIS - Vom Geschäftsprozess zum Anwendungssystem, Berlin: Springer.
  36. Schief, M., and Buxmann, P. 2012. “Business Models in the Software Industry,” in HICSS-12, Grand Wailea, pp. 3328-3337.
  37. Schief, M., and Pussep, A. 2013. “Software business model determinants of performance - insights from Germany,” in ECIS-201, Utrecht.
  38. Schief, M., Pussep, A., and Buxmann, P. 2012. “Performance of Business Models: Empirical Insights from the Software Industry,” in European Conference on Information Systems (ECIS), .
  39. Staples, M., Niazi, M., Jeffery, R., Abrahams, A., Byatt, P., and Murphy, R. 2007. “An exploratory study of why organizations do not adopt CMMI,” Journal of Systems and Software (80:6), pp. 883-895.
  40. Tapscott, D., Lowi, A., and Ticoll, D. 2000. Digital Capital - Harnessing the Power of Business Webs, Boston: Harvard Business School Press.
  41. Teece, D. 2010. “Business Models, Business Strategy and Innovation,” Long Range Planning (42:2), pp. 172- 194.
  42. Timmers, P. 1998. “Business Models for Electronic Markets,” Journal on Electronic Markets (8:2), pp. 3-8.
  43. Zott, C., Amit, R., and Massa, L. 2011. “The Business Model: Recent Developments and Future Research,” Journal of Management (37:4), pp. 1019-1042.
Download


Paper Citation


in Harvard Style

Di Valentin C., Werth D. and Loos P. (2015). Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring . In Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-758-111-3, pages 171-177. DOI: 10.5220/0005886701710177


in Bibtex Style

@conference{bmsd15,
author={Christina Di Valentin and Dirk Werth and Peter Loos},
title={Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring},
booktitle={Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},
year={2015},
pages={171-177},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005886701710177},
isbn={978-989-758-111-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring
SN - 978-989-758-111-3
AU - Di Valentin C.
AU - Werth D.
AU - Loos P.
PY - 2015
SP - 171
EP - 177
DO - 10.5220/0005886701710177