Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring

Christina Di Valentin, Dirk Werth, Peter Loos


Companies in fast evolving industries like the IT-industry are continuously confronted with external influences on their business model. For these companies, it is crucial to be able to react rapidly on external and internal influences on their business model to prevail over competitors in the long term. So far, business model research mainly focused on static concepts like taxonomies, ontologies or components, not taking into consideration the dynamic relationships between the strategic business model layer and the layer of business processes. This paper presents the conceptual development and the implementation of a top-down and a bottom-up approach in terms of business modelling. The top-down approach describes the influence that ITbusiness models have on their underlying value creating activities on process layer, whereas the bottom-up approach shows how value creating activities in the IT-industry can be used as feedback indicator for the quality of the current business model. The goal of the presented research is to come one step closer towards a holistic theory development in the field of dynamic business model research by focusing on the interrelations between business model layer and the layer of business processes.


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Paper Citation

in Harvard Style

Di Valentin C., Werth D. and Loos P. (2015). Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring . In Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-758-111-3, pages 171-177. DOI: 10.5220/0005886701710177

in Bibtex Style

author={Christina Di Valentin and Dirk Werth and Peter Loos},
title={Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring},
booktitle={Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},

in EndNote Style

JO - Proceedings of the Fifth International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Analysis of IT-Business Models - Towards Theory Development of Business Model Transformation and Monitoring
SN - 978-989-758-111-3
AU - Di Valentin C.
AU - Werth D.
AU - Loos P.
PY - 2015
SP - 171
EP - 177
DO - 10.5220/0005886701710177