The Application of PEST Analysis to the Creation of the Profile of na IT Product Designed to Activate and Support Senior Citizens in Poland

Beata Butryn, Wieslawa Gryncewicz, Robert Kutera, Maja Leszczyńska

Abstract

The purpose of the paper is to create a profile of an IT product, using IT tools to collect and to analyse information and enable communication between elderly people to support and activate them. PEST Analysis method was used to determine different factors of influence on the domain of elderly people activation and support Having evaluated the factors and defined the product characteristics, the Authors focused on defining the profile of the IT product by referring the aforementioned characteristics to the structure of the product in the marketing understanding thereof.

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Paper Citation


in Harvard Style

Butryn B., Gryncewicz W., Kutera R. and Leszczyńska M. (2015). The Application of PEST Analysis to the Creation of the Profile of na IT Product Designed to Activate and Support Senior Citizens in Poland . In Proceedings of the Fourth International Conference on Telecommunications and Remote Sensing - Volume 1: ICTRS, ISBN 978-989-758-152-6, pages 109-115. DOI: 10.5220/0005890301090115


in Bibtex Style

@conference{ictrs15,
author={Beata Butryn and Wieslawa Gryncewicz and Robert Kutera and Maja Leszczyńska},
title={The Application of PEST Analysis to the Creation of the Profile of na IT Product Designed to Activate and Support Senior Citizens in Poland},
booktitle={Proceedings of the Fourth International Conference on Telecommunications and Remote Sensing - Volume 1: ICTRS,},
year={2015},
pages={109-115},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005890301090115},
isbn={978-989-758-152-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Fourth International Conference on Telecommunications and Remote Sensing - Volume 1: ICTRS,
TI - The Application of PEST Analysis to the Creation of the Profile of na IT Product Designed to Activate and Support Senior Citizens in Poland
SN - 978-989-758-152-6
AU - Butryn B.
AU - Gryncewicz W.
AU - Kutera R.
AU - Leszczyńska M.
PY - 2015
SP - 109
EP - 115
DO - 10.5220/0005890301090115