The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities

Wu Zhengying

Abstract

The application-oriented university, a type of higher education, is adapt to social development and the most promising and sensitive to reflect social improvement, and would be the main force of China's higher education. Business English is an important major for adaptation to market variations. This article studies the Business English’ s curriculum design in application-oriented universities from three aspects Language Module, Professional Module and Comprehensive Training Module, trying to provide an beneficial exploration of organic integration of “English” and “Business” for Business English in application-oriented universities.

References

  1. Halliday, M.A.K, 1985. An Introduction to Functional Grammar. Hodder Arnold. London.
  2. Quoted from Liao Ying, Mo Zaishu, 2007. International Business English language and Translation Studies, Foreign Economic and Trade University Press. Bei Jing.
  3. Sun Xiangsheng, Gong Yanxia, 2001. Issue No.2, On International Business English Subject Orientation. Social Science of Hunan Normal University.
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Paper Citation


in Harvard Style

Zhengying W. (2015). The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 32-35. DOI: 10.5220/0006018600320035


in Bibtex Style

@conference{isme15,
author={Wu Zhengying},
title={The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={32-35},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006018600320035},
isbn={978-989-758-163-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities
SN - 978-989-758-163-2
AU - Zhengying W.
PY - 2015
SP - 32
EP - 35
DO - 10.5220/0006018600320035