Impact of Reinforcing the Social Responsibility of Hotel Enterprises on Corporate Profit Increment

Xiaoming Ruan

Abstract

With the increasing openness of market, the operation and management models of hotel industry have gradually been known by consumers and the public. So hotel managers should seriously think about their development ways and the new direction of achievements growth. Currently commitments to wide social responsibility and initiative service for the public have become the main means to develop the profits of hotels. The genuine initiatives to seek improvements of hotel enterprises will not only meet the needs of their own development but also benefit consumers and ordinary people. Besides, it will result in the practical value far beyond original expectations.

References

  1. JI Qianqian, 2012. The primary study of hotel social responsibility and hotel brand, (science & technology vision, China)
  2. JIANG Shuliang, 2011. Social responsibility deficiency of the hotels as stakeholders, Journal of Jiangsu Teachers University of Technology, China.
  3. ZHANG Yuan, 2014. Discussion on the strategy of improving the quality of working and life among hotel staff, Occup and health, China.
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Paper Citation


in Harvard Style

Ruan X. (2015). Impact of Reinforcing the Social Responsibility of Hotel Enterprises on Corporate Profit Increment . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 248-251. DOI: 10.5220/0006023402480251


in Bibtex Style

@conference{isme15,
author={Xiaoming Ruan},
title={Impact of Reinforcing the Social Responsibility of Hotel Enterprises on Corporate Profit Increment},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={248-251},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006023402480251},
isbn={978-989-758-163-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - Impact of Reinforcing the Social Responsibility of Hotel Enterprises on Corporate Profit Increment
SN - 978-989-758-163-2
AU - Ruan X.
PY - 2015
SP - 248
EP - 251
DO - 10.5220/0006023402480251