Advantages Analysis and International Operation Strategy for Cross-Border e-Commerce

Zhang Yi

Abstract

With the development of Internet, e-commerce has gradually replaced traditional sales industry, and becomes a new generation business platform. For its evident advantages, e-commerce has changed the traditional concept of consumption to some extent. However, due to its booming, the market competition of e-commerce is fiercer in recent years. E-commerce should have the whole world in view as China’s domestic market could not meet the market demands. Thus, cross-border e-commerce model emerges. Additionally, it also needs further excavation to analyze international operation strategy. Based on the advantages of cross-border e-commerce, the work discussed the future development of cross-border ecommerce and the way to perfect international operations system.

References

  1. Shao Xun, Under the New Situation of E-commerce Marketing Model Innovation Research [J], Journal of Gansu Normal College, 2013 (05): 44-46
  2. Zhang Lei, The Role of Computer Technology in Interactive E-commerce Network Consumption [J], Value Engineering, 2014 (3): 190-191
  3. Zhang Yunfang, Countermeasure Analysis of Corporate Marketing Channel in E-commerce Environment [J], Chinese E-commerce, 2013 (22): 3-3
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Paper Citation


in Harvard Style

Yi Z. (2015). Advantages Analysis and International Operation Strategy for Cross-Border e-Commerce . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 308-311. DOI: 10.5220/0006024903080311


in Bibtex Style

@conference{isme15,
author={Zhang Yi},
title={Advantages Analysis and International Operation Strategy for Cross-Border e-Commerce},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={308-311},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006024903080311},
isbn={978-989-758-163-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - Advantages Analysis and International Operation Strategy for Cross-Border e-Commerce
SN - 978-989-758-163-2
AU - Yi Z.
PY - 2015
SP - 308
EP - 311
DO - 10.5220/0006024903080311