Popularization Method of Regional Values based on Maletzeke Mass Communication Theory

Li Yuehua

Abstract

Maletzeke applied thought of “field theory” to study mass communication, thus greatly promoting current popularization of regional values. It enlightens us that the accurate analysis based on personality of the recipient and social environment are precondition and base of regional value popularization, respectively. In addition, medium function, self-image and quality of the disseminator play an important role in popularization of regional values.

References

  1. Shao Peiren, Communication Introduction, Zhejiang University Press, Zhejiang, 1997.
  2. He Qing, Plot of Art-Analysis of “Contemporary Art”, Guangxi Normal University Press, 2008.
  3. Han Guoshun, Communication Method of Social Core Value System, Social Scientist, Vol. 2, 2001.
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Paper Citation


in Harvard Style

Yuehua L. (2015). Popularization Method of Regional Values based on Maletzeke Mass Communication Theory . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 370-373. DOI: 10.5220/0006026503700373


in Bibtex Style

@conference{isme15,
author={Li Yuehua},
title={Popularization Method of Regional Values based on Maletzeke Mass Communication Theory},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={370-373},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006026503700373},
isbn={978-989-758-163-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - Popularization Method of Regional Values based on Maletzeke Mass Communication Theory
SN - 978-989-758-163-2
AU - Yuehua L.
PY - 2015
SP - 370
EP - 373
DO - 10.5220/0006026503700373