Generating Business Models for Digitalized Ecosystems - Service-oriented Business Modeling (SoBM) - A Structured Modeling Approach

Andreas Pfeiffer


For various industries, Lucas et al. (2013) have recently described how intensely organizations, industries, society and the economy are transforming through digital technology implementation in products, services and institutions. Research is asked to find answers to the question of how to identify digitization opportunities, risks and costs. Furthermore, the leverage of digitalization opportunities with regard to customer’s value in use, network perspectives, flexible remodeling of business operations and enlarging business model scope and scale needs to be addressed. Answers can only be found by respecting the distinct nature of digitality, which is a sound basis for generativity as well as evoking high complexity in product, services and network partnerships. The ongoing emobility as well as development of the smart home market can currently be seen as fields excellently demonstrating the enormous and creative potential of digital transformation. This makes it an ideal field of investigation to find answers to the proposed research questions. Taking the requirements of digitalization into account, the paper presents an approach for business model development evolved and tested in the field of emobility and smart homes. This approach is based on the principles of Service-Oriented Architectures (SOA) in combination with ideas of well-proven business modeling methods.


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Paper Citation

in Harvard Style

Pfeiffer A. (2016). Generating Business Models for Digitalized Ecosystems - Service-oriented Business Modeling (SoBM) - A Structured Modeling Approach . In Doctoral Consortium - DCIT, (IOTBD 2016) ISBN , pages 19-31

in Bibtex Style

author={Andreas Pfeiffer},
title={Generating Business Models for Digitalized Ecosystems - Service-oriented Business Modeling (SoBM) - A Structured Modeling Approach},
booktitle={Doctoral Consortium - DCIT, (IOTBD 2016)},

in EndNote Style

JO - Doctoral Consortium - DCIT, (IOTBD 2016)
TI - Generating Business Models for Digitalized Ecosystems - Service-oriented Business Modeling (SoBM) - A Structured Modeling Approach
SN -
AU - Pfeiffer A.
PY - 2016
SP - 19
EP - 31
DO -