Mobile Data Service Adoption and Use from a Service Supply Perspective - An Empirical Investigation

Krassie Petrova, Stephen G. MacDonell, David T. Parry


The paper presents the findings of an empirical study of the views of a selection of mobile data service (MDS) supply chain participants about anticipated MDS customer requirements and expectations, and about the MDS environment. Applying an inductive thematic analysis approach, the study data are first represented as a thematic map; the thematic map is then used to formulate propositions that contribute an MDS supplier perspective to models investigating MDS customer adoption and use.


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Paper Citation

in Harvard Style

Petrova K., MacDonell S. and Parry D. (2016). Mobile Data Service Adoption and Use from a Service Supply Perspective - An Empirical Investigation . In Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016) ISBN 978-989-758-196-0, pages 86-97. DOI: 10.5220/0005966100860097

in Bibtex Style

author={Krassie Petrova and Stephen G. MacDonell and David T. Parry},
title={Mobile Data Service Adoption and Use from a Service Supply Perspective - An Empirical Investigation},
booktitle={Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)},

in EndNote Style

JO - Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)
TI - Mobile Data Service Adoption and Use from a Service Supply Perspective - An Empirical Investigation
SN - 978-989-758-196-0
AU - Petrova K.
AU - MacDonell S.
AU - Parry D.
PY - 2016
SP - 86
EP - 97
DO - 10.5220/0005966100860097