Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge

Carolina Guerini, Carolina Guerini, Carolina Guerini, Eliana Alessandra Minelli, Eliana Alessandra Minelli, Eliana Alessandra Minelli

Abstract

The work extends the sales and organization literature by analyzing the nature and the goals of knowledge sharing within networkers’ downlines in Network Marketing Direct Selling Organizations (NMDSO). The main results of the research, based on a qualitative methodology and referred to Lyoness network in Italy, acknowledge the relevance of knowledge sharing & creation via digital technology, distinguish the nature of knowledge sharing and identify the main goals.

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Paper Citation


in Harvard Style

Guerini C. and Alessandra Minelli E. (2016). Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge . In - KITA, (IC3K 2016) ISBN , pages 0-0. DOI: 10.5220/0006081303010306


in Bibtex Style

@conference{kita16,
author={Carolina Guerini and Eliana Alessandra Minelli},
title={Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge},
booktitle={ - KITA, (IC3K 2016)},
year={2016},
pages={},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006081303010306},
isbn={},
}


in EndNote Style

TY - CONF
JO - - KITA, (IC3K 2016)
TI - Knowledge-Oriented Technologies & Network Marketing Direct Selling Organizations (NMDSO) - Some Preliminary Insights into the Nature and the Goals of Shared Knowledge
SN -
AU - Guerini C.
AU - Alessandra Minelli E.
PY - 2016
SP - 0
EP - 0
DO - 10.5220/0006081303010306