Cooperative Marketing Game based on Industrial Cluster

Yijun He

Abstract

Economic benefit needs mutual cooperation and coordination of characters in non-isolated business activities. Cooperative marketing model of industrial cluster emerges with the enhancement of economic level, offering a new model to economy development. The cooperation of production, packaging and marketing can be achieved. It contributes to conservation of resources and improvement of economic benefits of cooperative partners. In this work, backgrounds, impact factors and specific strategies of cooperative marketing of industrial cluster were analyzed with Game Theory.

References

  1. Huang Benxiao, Luo Qin. Characteristics and trends of development of manufacturing industry cluster- case of textile industry cluster in Shaoxing of Zhejiang Province. Science-Technology and Management, China, 2005.
  2. Yang Baojun. Marketing models of industry cluster in western regions in China-Moslem food in Ningxia. Heilongjiang National Series, China, 2007.
  3. Zhang Xiaobao, Yin Fangzi, Chen Cong and Gui Ling. Marketing models of garment industry cluster in China- based on data of Humen clothing industry. Modern Business Trade Industry, China, 2012.
Download


Paper Citation


in Harvard Style

He Y. (2016). Cooperative Marketing Game based on Industrial Cluster . In ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME, ISBN 978-989-758-208-0, pages 133-136. DOI: 10.5220/0006445401330136


in Bibtex Style

@conference{isme16,
author={Yijun He},
title={Cooperative Marketing Game based on Industrial Cluster},
booktitle={ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,},
year={2016},
pages={133-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006445401330136},
isbn={978-989-758-208-0},
}


in EndNote Style

TY - CONF
JO - ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,
TI - Cooperative Marketing Game based on Industrial Cluster
SN - 978-989-758-208-0
AU - He Y.
PY - 2016
SP - 133
EP - 136
DO - 10.5220/0006445401330136