IoT based Proximity Marketing

Zanele Nicole Mndebele, Muthu Ramachandran


Modern communication is moving toward a digital paradigm influenced by increasing connectivity and the IoT. Digital communication can be improved by applying proximity rules to improve relevance especially for marketing messages. The objective of this study was to demonstrate how cloud based proximity marketing can be implemented as a service on existing wireless connectivity service platforms to deliver messages that are timely and relevant, using Wi-Fi broadcasts. Information about networking technologies and proximity determination was used to develop a prototype proximity marketing system to demonstrate the concepts of Proximity Marketing as a Service that can run on a wireless network. The prototype system Precinct PMaaS was successfully designed, implemented and tested. When compared to similar Bluetooth tools the cloud based WiFi driven Precinct PMaaS solution proved to be more efficient and effective, offering a better value proposition than Bluetooth proximity marketing tools. This study demonstrates how to achieve proximity communication cost effectively using network service information, demonstrated in a Wi-Fi only environment. This is ground work on which future projects can apply Big Data analytics to improve impact of proximity driven digital marketing.


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Paper Citation

in Harvard Style

Nicole Mndebele Z. and Ramachandran M. (2017). IoT based Proximity Marketing . In Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - Volume 1: IoTBDS, ISBN 978-989-758-245-5, pages 325-330. DOI: 10.5220/0006347903250330

in Bibtex Style

author={Zanele Nicole Mndebele and Muthu Ramachandran},
title={IoT based Proximity Marketing },
booktitle={Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - Volume 1: IoTBDS,},

in EndNote Style

JO - Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - Volume 1: IoTBDS,
TI - IoT based Proximity Marketing
SN - 978-989-758-245-5
AU - Nicole Mndebele Z.
AU - Ramachandran M.
PY - 2017
SP - 325
EP - 330
DO - 10.5220/0006347903250330