Business Model Pattern Execution - A System Dynamics Application

María Camila Romero, Mario Sánchez, Jorge Villalobos

2017

Abstract

The dynamic aspects of a business model are key to understanding the behavior of the business and the consequences of any change. In spite of the multiple approaches to describe business models, most of them emphasize static elements and leave the dynamic ones to intuition which in turn, diminishes the overall understanding of the model. Among the approaches that explicitly present dynamic elements, we find business model patterns which provide a visual representation of the dynamic behind the business by portraying information, value and money flows. Although the representation delivers adequate insights on the dynamics, it is possible to enhance them by executing the patterns. To visualize the dynamic behavior and the effects of changes and time in any component, we present an approach based on system dynamics.

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Paper Citation


in Harvard Style

Romero M., Sánchez M. and Villalobos J. (2017). Business Model Pattern Execution - A System Dynamics Application . In Proceedings of the 19th International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-989-758-249-3, pages 440-447. DOI: 10.5220/0006369704400447


in Bibtex Style

@conference{iceis17,
author={María Camila Romero and Mario Sánchez and Jorge Villalobos},
title={Business Model Pattern Execution - A System Dynamics Application},
booktitle={Proceedings of the 19th International Conference on Enterprise Information Systems - Volume 3: ICEIS,},
year={2017},
pages={440-447},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006369704400447},
isbn={978-989-758-249-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 19th International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - Business Model Pattern Execution - A System Dynamics Application
SN - 978-989-758-249-3
AU - Romero M.
AU - Sánchez M.
AU - Villalobos J.
PY - 2017
SP - 440
EP - 447
DO - 10.5220/0006369704400447