SWOT Analysis to Develop Market Share in SMEs of Hand-Made Fashion

Novi Marlena, Audrey Lucas, Renny Dwijayanti, Arnaud Tisserand, Albrian Fiky Prakoso

Abstract

This study aims to formulate a strategy through SWOT analysis in SMEs of hand-made fashion. This research type is explanatory with data collection technique through observation and depth interview. The results of the research by using the SWOT analysis of strengths, weaknesses, opportunities and threats obtained the result that in SMEs of hand-made fashion should provide product variations and design innovation according to market developments, improve the quality of packaging more attractive, expand the marketing area, maximize marketing efforts by adding nesting for advertising and sales promotion so as to enlarge existing market share.

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Paper Citation


in Harvard Style

Marlena N., Dwijayanti R. and Prakoso A. (2017). SWOT Analysis to Develop Market Share in SMEs of Hand-Made Fashion.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 274-278. DOI: 10.5220/0006884602740278


in Bibtex Style

@conference{iceee17,
author={Novi Marlena and Renny Dwijayanti and Albrian Fiky Prakoso},
title={SWOT Analysis to Develop Market Share in SMEs of Hand-Made Fashion},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={274-278},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006884602740278},
isbn={978-989-758-308-7},
}


in Harvard Style

Lucas A. and Tisserand A. (2018). Microcontroller Implementation of Simultaneous Protections Against Observation and Perturbation Attacks for ECC.In Proceedings of the 15th International Joint Conference on e-Business and Telecommunications - Volume 1: SECRYPT, ISBN 978-989-758-319-3, pages 404-411. DOI: 10.5220/0006884604040411


in Bibtex Style

@conference{secrypt18,
author={Audrey Lucas and Arnaud Tisserand},
title={Microcontroller Implementation of Simultaneous Protections Against Observation and Perturbation Attacks for ECC},
booktitle={Proceedings of the 15th International Joint Conference on e-Business and Telecommunications - Volume 1: SECRYPT,},
year={2018},
pages={404-411},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006884604040411},
isbn={978-989-758-319-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - SWOT Analysis to Develop Market Share in SMEs of Hand-Made Fashion
SN - 978-989-758-308-7
AU - Marlena N.
AU - Dwijayanti R.
AU - Prakoso A.
PY - 2017
SP - 274
EP - 278
DO - 10.5220/0006884602740278


in EndNote Style

TY - CONF

JO - Proceedings of the 15th International Joint Conference on e-Business and Telecommunications - Volume 1: SECRYPT,
TI - Microcontroller Implementation of Simultaneous Protections Against Observation and Perturbation Attacks for ECC
SN - 978-989-758-319-3
AU - Lucas A.
AU - Tisserand A.
PY - 2018
SP - 404
EP - 411
DO - 10.5220/0006884604040411