Strengthen SME Performance through Learning Orientation and Strategic Improvisation

Hatinah Abu Bakar, Mazlina Mamat, Nik Zam Nik Wan

Abstract

SMEs become significant drivers of growth as Malaysia targets to become a developed and knowledgebased country. Unquestionable, SME contribution to gross domestic product, employment and export and has been recognized to contribute significantly to the economic performance in Malaysia. Thus, the purpose of this research is to study the relationship between learning orientation, strategic improvisation and SME performance. Quantitative survey method was used and data were collected from the Owner/managers who were randomly selected from a sampling frame of registered SMEs. A total of 368 usable responses were received. Partial Least Square (PLS) modelling was used to estimate the hypothesized research model. The result indicates that learning orientation and strategic improvisation has significant influence on SME performance. This study revealed SME need to enhance their learning orientation and prepared for strategic improvisation to compete with dynamic changing business environment due to limited resources.

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Paper Citation


in Harvard Style

Bakar H., Mamat M. and Wan N. (2017). Strengthen SME Performance through Learning Orientation and Strategic Improvisation.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 299-304. DOI: 10.5220/0006885002990304


in Bibtex Style

@conference{iceee17,
author={Hatinah Abu Bakar and Mazlina Mamat and Nik Zam Nik Wan},
title={Strengthen SME Performance through Learning Orientation and Strategic Improvisation},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={299-304},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006885002990304},
isbn={978-989-758-308-7},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Strengthen SME Performance through Learning Orientation and Strategic Improvisation
SN - 978-989-758-308-7
AU - Bakar H.
AU - Mamat M.
AU - Wan N.
PY - 2017
SP - 299
EP - 304
DO - 10.5220/0006885002990304