How to Improve Business Performance:

Febtri Wijayanti, Fithria Novianti, Mirwan A Karim, Arie Sudaryanto, Carolina Carolina

2017

Abstract

Village tapioca starch production is an important economic activity in cassava value chain benefitting manufacturers and cassava farmers. There are 6 small units actively running in Subang West Java Indonesia capable to produce only 15 ton/month of tapioca. The limited capacity causes them to face stuck in sales situation from time to time, since marketing is performed individually and it makes them difficult to meet required quantity of product procurement fixed by middlemen. This problem remains for decades and makes it difficult for small tapioca producers to grow competitively. In order to find appropriate solution, a case study was conducted to reveal the underlying predicament. Based on financial analysis to the processing technology, it can be concluded that tapioca producer with the capacity less than 1 ton a day is burdened by high production cost. To meet the requirement fixed by middleman who procure minimum quantity of 2 tons tapioca, the best approach to solve this problem is by establishing a marketing collective action. The scenario shall be to create groups enabling them to sell the product as frequent as once in every 2 days to improve conversion rate. Most effective system would be a group of 5 to 7 tapioca small scale producers, providing they agree upon group’s mission benefitting all members. The tapioca producers group will enable them to also obtain not only market access, but also access to technology, finance and other supporting policy.

Paper Citation

in Harvard Style

Wijayanti F., Novianti F., Karim M., Sudaryanto A. and Carolina C. (2017). How to Improve Business Performance:.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 240-246. DOI: 10.5220/0006884002400246

in Bibtex Style

@conference{iceee17,
author={Febtri Wijayanti and Fithria Novianti and Mirwan A Karim and Arie Sudaryanto and Carolina Carolina},
title={How to Improve Business Performance:},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={240-246},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006884002400246},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - How to Improve Business Performance:
SN - 978-989-758-308-7
AU - Wijayanti F.
AU - Novianti F.
AU - Karim M.
AU - Sudaryanto A.
AU - Carolina C.
PY - 2017
SP - 240
EP - 246
DO - 10.5220/0006884002400246