Analysis of Factors Affecting the Small and Medium Industry Competitiveness of Timely Fruits

Marsela Altasari N, Ani Pinayani, Disman Disman

2017

Abstract

This research has purpose to analyze the influence of business competency, demand, material supplier and the difference of the product toward the competitiveness of dried fruits industries in Sukabumi Regency. This research is conducted in the micro and middle industries in non-formal sector (non–incorporated enterprise) in Sukabumi Regency using explanatory method. The sampling technique in this research is using Non-Probability Sampling which is using saturated sampling its means to make all population as sample. The sample in this research is 35 respondents of dried fruits entrepreneurs. And then the data collected is using observe, distribute of questionnaire, interview, and literature study. The analyze data technique used in this research is multiple regression analysis with the use of View 6 Software and SPSS 20. The result of this research discovers (1) business competency, demand, and the difference of the product simultaneously influence the competitiveness significantly (2) Business competency significantly influences the competitiveness (3) demand significantly influences the competitiveness (4) the difference of product influences the competitiveness.

Paper Citation

in Harvard Style

Altasari N M., Pinayani A. and Disman D. (2017). Analysis of Factors Affecting the Small and Medium Industry Competitiveness of Timely Fruits.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 436-440. DOI: 10.5220/0006887504360440

in Bibtex Style

@conference{iceee17,
author={Marsela Altasari N and Ani Pinayani and Disman Disman},
title={Analysis of Factors Affecting the Small and Medium Industry Competitiveness of Timely Fruits},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={436-440},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006887504360440},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Analysis of Factors Affecting the Small and Medium Industry Competitiveness of Timely Fruits
SN - 978-989-758-308-7
AU - Altasari N M.
AU - Pinayani A.
AU - Disman D.
PY - 2017
SP - 436
EP - 440
DO - 10.5220/0006887504360440