Impact of Knowledge of Sharing Ratio and Family Religiousity Environtment to Customer Decision: Survey on Bank BRI Syariah KCP Bandung Kopo

Elza Damayanti, Agus Rahayu, Juliana Juliana

2017

Abstract

The population of Muslims in Indonesia reached 87%. Opening of branch offices has increased every year. This has the potential for Islamic banks to engage Muslim consumers who still use the services of conventional banks to switch to using the services of Islamic banks with emotional, spiritual approach. The reality is not that simple. Most Muslim customers feel comfortable using a conventional bank and did not make any interest or usury. On the other hand other people already choose Islamic banks because of their adherence to their religion (Islam). This study aimed to examine the effect of profit sharing knowledge and religiosity family environment on the decision become customers in Islamic banks. The population in this study all customers of BRI Syariah KCP Kopo Bandung totaling 5,244 by the number totaled 100. Sample selection is done using the method of random sampling. This study used survey method with eksplantoris approach. This method is quantitative with the design of causality. The analysis used is multiple linear regression using SPSS. Based on the results of hypothesis testing with multiple linear regression, it was found that at the 95% confidence level, family religiosity environmental factors and knowledge sharing ratio positive and significant impact on customer decisions choose Islamic banks. The partial, environmental factors religiosity of the family is the most dominant factor in influencing customer to take decision to choose Islamic banks.

Paper Citation

in Harvard Style

Damayanti E., Rahayu A. and Juliana J. (2017). Impact of Knowledge of Sharing Ratio and Family Religiousity Environtment to Customer Decision: Survey on Bank BRI Syariah KCP Bandung Kopo.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 235-239. DOI: 10.5220/0007080002350239

in Bibtex Style

@conference{iciebp17,
author={Elza Damayanti and Agus Rahayu and Juliana Juliana},
title={Impact of Knowledge of Sharing Ratio and Family Religiousity Environtment to Customer Decision: Survey on Bank BRI Syariah KCP Bandung Kopo},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={235-239},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007080002350239},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Impact of Knowledge of Sharing Ratio and Family Religiousity Environtment to Customer Decision: Survey on Bank BRI Syariah KCP Bandung Kopo
SN - 978-989-758-315-5
AU - Damayanti E.
AU - Rahayu A.
AU - Juliana J.
PY - 2017
SP - 235
EP - 239
DO - 10.5220/0007080002350239