A Study on Push and Pull Factors of Consumers Purchase Decision to Stay in Boutique Hotel Melaka, Malaysia

Syuhaidah Hamdi, Taufik Zamri, Zahira Aziz, Liyana Rohizad

Abstract

Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth sporadic in the hotel industry. With the unique design and theme, it can attract many tourist from over the world to experience themselves in the difference type of accommodation. Thus, the research conducted to identify the push and pull factor that motivate consumer to visit boutique hotel and determine the most agreeable factors towards purchase decision of boutique hotels. The push motivation factor that been examine are uniqueness seeking, interpersonal experience / novelty, social factor, achievement, relaxation and safety. The pull motivation are site value, decoration and theme, exotic atmosphere, different culture and entertainment. A self-administered questionnaire was distributed and 116 valid respondent were collected in four boutique hotel which is Venus Boutique Hotel, Ginger flower Boutique Hotel, Jonker Boutique Hotel and JW Boutique Hotel in Melaka. The valid questionnaire will be further analyzed using the SPSS to measure the most agreeable factors (push and pull) towards consumer purchase decision to stay in the boutique hotel.

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Paper Citation


in Harvard Style

Hamdi S., Zamri T., Aziz Z. and Rohizad L. (2017). A Study on Push and Pull Factors of Consumers Purchase Decision to Stay in Boutique Hotel Melaka, Malaysia.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 509-514. DOI: 10.5220/0007084905090514


in Bibtex Style

@conference{iciebp17,
author={Syuhaidah Hamdi and Taufik Zamri and Zahira Aziz and Liyana Rohizad},
title={A Study on Push and Pull Factors of Consumers Purchase Decision to Stay in Boutique Hotel Melaka, Malaysia},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={509-514},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007084905090514},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - A Study on Push and Pull Factors of Consumers Purchase Decision to Stay in Boutique Hotel Melaka, Malaysia
SN - 978-989-758-315-5
AU - Hamdi S.
AU - Zamri T.
AU - Aziz Z.
AU - Rohizad L.
PY - 2017
SP - 509
EP - 514
DO - 10.5220/0007084905090514