Smart Tourism through Event Marketing on Geopark

Ayu Krishna Yuliawati, Arief Budiman

Abstract

Event marketing is an effort to improve image brand Geopark Ciletuh Sukabumi and the activities this activity is held by the cooperation between government, community and private company. The aim of this research is to develop smart tourism models for Geopark through event marketing. Quantitative method is conducted in this research with collection of primary and secondary data. Population and sample in research this is visitor’s event activities undertaken by manager geopark. Based on the research, can be drawn a conclusion that the management of Ciletuh Geopark should improve the promotion of event marketing programs through quality and quantity of information using ICT.

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Paper Citation


in Harvard Style

Yuliawati A. and Budiman A. (2017). Smart Tourism through Event Marketing on Geopark.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 538-541. DOI: 10.5220/0007085405380541


in Bibtex Style

@conference{iciebp17,
author={Ayu Krishna Yuliawati and Arief Budiman},
title={Smart Tourism through Event Marketing on Geopark},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={538-541},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007085405380541},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Smart Tourism through Event Marketing on Geopark
SN - 978-989-758-315-5
AU - Yuliawati A.
AU - Budiman A.
PY - 2017
SP - 538
EP - 541
DO - 10.5220/0007085405380541