Business Model Canvas Innovation and Blue Ocean Strategy for eFishery

Robi Awaluddin, Lukman M. Baga, Ono Suparno

Abstract

eFishery is an innovation company in agriculture which help the community with its founded, eFishery is a fish feeder integrated solution for fish and shrimp. This machine can automatically feed the fish, has a sensor for sensing the appetite of fish and adjust the amount of feed given to appetite, and can be connected through the Internet to customers. eFishery has gotten investors but its product sales are still not in accordance with the expected target, and other managerial problem. This research method is qualitative with approach based on the nine elements of business model canvas mapping, SWOT analyst and blue ocean strategy. Based on interviews and observations in this study know that there are several blocks of nine elements of the business model canvas that needs to be retained, eliminated, enhanced and supplemented. There are two alternative BMC’s prototypes resulting from this research, first is for domestic market oriented with main customer segments are government, large aquaculture companies, fish, shrimp and fodder industry associations. Then the second is export market oriented.

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Paper Citation


in Harvard Style

Awaluddin R., Baga L. and Suparno O. (2017). Business Model Canvas Innovation and Blue Ocean Strategy for eFishery.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 680-686. DOI: 10.5220/0007087906800686


in Bibtex Style

@conference{iciebp17,
author={Robi Awaluddin and Lukman M. Baga and Ono Suparno},
title={Business Model Canvas Innovation and Blue Ocean Strategy for eFishery},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={680-686},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007087906800686},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Business Model Canvas Innovation and Blue Ocean Strategy for eFishery
SN - 978-989-758-315-5
AU - Awaluddin R.
AU - Baga L.
AU - Suparno O.
PY - 2017
SP - 680
EP - 686
DO - 10.5220/0007087906800686