Which is More Influential in Online Purchasing Decisions: Price or Trust?

Dita Amanah, Ratih Hurriyati, Vanessa Gaffar, Lili Adi Wibowo, Dedy Ansari Harahap, Fauzia Agustini, Yuni Dearma Saragih

Abstract

This paper is about the effect of price and trust in online purchase decisions of students of Faculty of Economics, Universitas Negeri Medan. The sample is one hundred and sixty two respondents. Data collected by questionnaires using Likert scale and statistically analyzed by multiple regression analysis. The results showed that the price and trust simultaneously significantly influence the purchase decision. Partially price and trust influencing on purchase decisions. It can be concluded that online purchase decision effected by price and trust positive and significantly on the students of Faculty of Economics, Universitas Negeri Medan. Therefore, online marketers should concern on those two variables (price and trust) in determining the factors that influencing purchase decision. The implication of this study is the formation of appropriate strategies by online entrepreneurs so that students are more interested in shopping online.

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Paper Citation


in Harvard Style

Amanah D., Hurriyati R., Gaffar V., Wibowo L., Harahap D., Agustini F. and Saragih Y. (2017). Which is More Influential in Online Purchasing Decisions: Price or Trust?.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 798-803. DOI: 10.5220/0007090107980803


in Bibtex Style

@conference{iciebp17,
author={Dita Amanah and Ratih Hurriyati and Vanessa Gaffar and Lili Adi Wibowo and Dedy Ansari Harahap and Fauzia Agustini and Yuni Dearma Saragih},
title={Which is More Influential in Online Purchasing Decisions: Price or Trust?},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={798-803},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007090107980803},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Which is More Influential in Online Purchasing Decisions: Price or Trust?
SN - 978-989-758-315-5
AU - Amanah D.
AU - Hurriyati R.
AU - Gaffar V.
AU - Wibowo L.
AU - Harahap D.
AU - Agustini F.
AU - Saragih Y.
PY - 2017
SP - 798
EP - 803
DO - 10.5220/0007090107980803