The Influence of Personal Branding of Koreans, Chinese, Japanese Expatriates and Indonesian Employees Towards Their Self-Confidence - Cultural research of Korean, Japanese, Chinese and local employees in Banten Province Indonesia

Rusman Frendika, Ernie Tisnawati Sule, Maman Kusman, Joeliaty Joeliaty

Abstract

The role of personality in work-related behaviors and values has gained renewed attention over the past decade (Garrod, 2005). As the opening of the free trade era, many local employees feel less confidence to compete with expatriates. This research investigates the differences of the influence of personal value and cultural competence towards self confidence whether directly or through personal branding. Based on cross cultural analysis among expatriate of Korean, Japanese, Chinese and local employees. The ANOVA and SEM AMOS multiple group analysis used and the empirical finding indicate that the personal branding have negative impact to self-confidence. Cross cultural analysis found that cultural competence more dominant influence towards self confidence than personal values between expatriates and local employees.gthens the influence of Perceived Organizational Support (POS) on Organizational Citizenship Behavior

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Paper Citation


in Harvard Style

Frendika R., Sule E., Kusman M. and Joeliaty J. (2017). The Influence of Personal Branding of Koreans, Chinese, Japanese Expatriates and Indonesian Employees Towards Their Self-Confidence - Cultural research of Korean, Japanese, Chinese and local employees in Banten Province Indonesia.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 804-808. DOI: 10.5220/0007090208040808


in Bibtex Style

@conference{iciebp17,
author={Rusman Frendika and Ernie Tisnawati Sule and Maman Kusman and Joeliaty Joeliaty},
title={The Influence of Personal Branding of Koreans, Chinese, Japanese Expatriates and Indonesian Employees Towards Their Self-Confidence - Cultural research of Korean, Japanese, Chinese and local employees in Banten Province Indonesia},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={804-808},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007090208040808},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - The Influence of Personal Branding of Koreans, Chinese, Japanese Expatriates and Indonesian Employees Towards Their Self-Confidence - Cultural research of Korean, Japanese, Chinese and local employees in Banten Province Indonesia
SN - 978-989-758-315-5
AU - Frendika R.
AU - Sule E.
AU - Kusman M.
AU - Joeliaty J.
PY - 2017
SP - 804
EP - 808
DO - 10.5220/0007090208040808