Sharing Economy and Tourism: The Intention to Use e-Ride Hailing Transportation System for Tourism

Heri Puspito Diyah Setiyorini

Abstract

The e-ride hailing system transportation is a part of sharing economy activities, where community could participate in giving services for customers through on-line application platforms. The system, such as Go-Jek, Grab, Uber, has shifted the people’ mobility behavior. However, there are only limited numbers of research that study the impact on this system to tourism development. Therefore, this study aims to understand the tendency of people in using the system for tourism. The study used two-stage research method. There were 310 respondents who participated in the survey. However, only 241 were valid for further analysis. At the first stage, factor analysis was applied to classify the people behavior in using this system. Hence, there were four dimensions that could describe the behavior. The dimensions are apps-interaction behavior, perceived quality, satisfaction, and behavior intention in using the apps for tourism. The second stage was calculating each dimension with regression analysis to understand the relationship. The result showed that the apps-interaction behavior and satisfaction had a significant influence to the behavior intention in using the apps for tourism. This study has an implication for developing theory for the technology acceptance model for tourism within the sharing economy context of the society.

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Paper Citation


in Harvard Style

Setiyorini H. (2017). Sharing Economy and Tourism: The Intention to Use e-Ride Hailing Transportation System for Tourism.In 2nd International Conference on Sociology Education - Volume 1: ICSE, ISBN 978-989-758-316-2, pages 311-315. DOI: 10.5220/0007097303110315


in Bibtex Style

@conference{icse17,
author={Heri Puspito Diyah Setiyorini},
title={Sharing Economy and Tourism: The Intention to Use e-Ride Hailing Transportation System for Tourism},
booktitle={2nd International Conference on Sociology Education - Volume 1: ICSE,},
year={2017},
pages={311-315},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007097303110315},
isbn={978-989-758-316-2},
}


in EndNote Style

TY - CONF

JO - 2nd International Conference on Sociology Education - Volume 1: ICSE,
TI - Sharing Economy and Tourism: The Intention to Use e-Ride Hailing Transportation System for Tourism
SN - 978-989-758-316-2
AU - Setiyorini H.
PY - 2017
SP - 311
EP - 315
DO - 10.5220/0007097303110315