Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image

Eded Tarmedi, Ratih Hurriyati, S. Sulastri, Mahardhita Rahayu Purnomo

Abstract

The purpose of this study is to determine the image of customer loyalty and its impact on brand image that is influenced by Sharia marketing in Sharia banking. The type of research used is descriptive and verification. The method used is an explanatory survey with simple random sampling technique. The total sample 110 respondents. The data analysis technique used is path analysis with computer software tools SPSS 21.0 assistance. Based on The results of the shows that simultaneous and partial sharia marketing have influence on customer loyalty and brand image.

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Paper Citation


in Harvard Style

Tarmedi E., Hurriyati R., Sulastri S. and Purnomo M. (2017). Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 38-42. DOI: 10.5220/0007114400380042


in Bibtex Style

@conference{gc-bme17,
author={Eded Tarmedi and Ratih Hurriyati and S. Sulastri and Mahardhita Rahayu Purnomo},
title={Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={38-42},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007114400380042},
isbn={978-989-758-333-9},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image
SN - 978-989-758-333-9
AU - Tarmedi E.
AU - Hurriyati R.
AU - Sulastri S.
AU - Purnomo M.
PY - 2017
SP - 38
EP - 42
DO - 10.5220/0007114400380042